TRADITION RENEWED
Reinterprets William Morris’s timeless patterns and traditional techniques to resonate with today’s audience and lifestyle.
WELCOME TO
WILLIAM MORRIS AT HOME
William Morris At Home is the authentic William Morris brand in partnership with William Morris Gallery, a not for profit organisation based in the artist’s childhood home in Walthamstow, London, England.
The Gallery holds the world’s largest archive of his designs and with privileged access, William Morris At Home continues his legacy with beautiful and useful lifestyle products that are well crafted and sustainable (elevating the everyday).
Every William Morris At Home purchase supports the Gallery, bringing the life and work of William Morris, artist and environmental campaigner, to future generations.
SHOP THE COLLECTIONSOUR BRAND PILLARS
USEFUL & BEAUTIFUL
Guided by William Morris’s ethos, our products are purpose driven, blending joy, beauty, and functionality.
SUSTAINABLE & THOUGHTFUL
Our designs prioritise sustainability, creating items that are both timeless and environmentally responsible.
OUR BRAND VALUES
LEGACY &
STORYTELLING
The essence of William Morris At Home lies in its storytelling. Through intricate, nature inspired patterns and timeless designs, the brand continues William Morris’s tradition of weaving rich narratives into every product, creating meaningful connections to its heritage and philosophy.
SUSTAINABILITY &
HERITAGE
Sustainability is a cornerstone of William Morris At Home, where eco conscious practices honour its heritage by ensuring that every creation aligns with environmental responsibility and respect for nature. All of our products are vegan friendly.
CRAFTSMANSHIP &
ARTISTRY
William Morris At Home is rooted in meticulous craftsmanship, inspired by William Morris’s legacy of hand painted designs and intricate details. Each product reflects the artistry and dedication to creating timeless pieces that blend beauty with functionality.
WILLIAM MORRIS 1834 - 1896
An iconic artist, poet, writer and philanthropist, William Morris believed that art should be for the people, by the people. He valued simplicity, utility, and beauty and championed nature as the inspiration for everything.
A pioneer of the Arts and Crafts movement, his wallpaper and textile designs remain universally revered. William Morris At Home celebrates and upholds his principles to create beautiful and useful products that are well crafted and sustainable.
William Morris At Home is linked deeply with the William Morris Gallery, the artist’s former childhood home.
Inspired by the artist’s work and legacy, William Morris At Home brings beauty, craftsmanship and sustainability to all that it offers whilst supporting the Gallery’s charitable causes.
For every iconic William Morris design we have used, we have gone back to the artist’s original artworks, sourced directly from the Gallery archives.
Every William Morris At Home product is created to enjoy and reuse whilst fitting harmoniously in every home, in the true spirit of William Morris.
“The true secret of happiness lies in taking a genuine interest in all the details of daily life.”
SAMANTHA ENSTONE
HEAD OF COMMERCIAL, WMG
“William Morris Gallery is incredibly proud of the partnership with Heathcote & Ivory and the William Morris At Home brand. This collaboration continues Morris’s legacy by blending his iconic patterns with the contemporary, creating a collection that embodies the values we share whilst celebrating design excellence and quality.”
OUR EVER GROWING COLLECTIONS
FEATURED IN
